Case Studies 02 - Regional vehicle dealer sales/service Group
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A. Brief:
1. Increase client retention on new car sales.
2. Tracking and making regular service and repair appointment business.
B. Solution:
1. Advise on database preparation and cleansing.
2. Design personalised mailing cards with custom photographs of client vehicle model
3. Liaise schedules timed to customer actual needs
4. Weekly customer mail cards scheduled.
C. Effect:
1. 40% increase in service appointments
2. Yet to realise client retention on new vehicles
3. Reported customer satisfaction.
