Case Studies 01- National Healthcare Company - Annual Conference
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Duffield's digital print capabilities allowed us to personalise our leaflets specifically to the individual recipients. They provided a very proactive service at a competitive price, taking every care to ensure our variable data knitted into the design of the leaflet. They worked closely with us to resolve any issues as they arose, and we are extremely pleased with the finished item
A. Brief:
1. Drive traffic to our stand at the PPMA 2008 annual conference.
2. Raise awareness of our long standing partnership with the PPMA.
3. Highlight the range of activity we can offer to help them promote our service.
4. Provide a response mechanism for non-attendees who would like us to contact them.
B. Solution:
1. Creativity with full text integration of delegate name and company name to the whole piece.
2. 6 page A5 - Z fold plus stop perf on 300g silk.
3. Mailed.
4. quantity 900+.
C. Effect:
1. Delighted.
2. When people arrived at the stand their reaction was "personal".
3. Visitors increased significantly on last year.
